Creating intuitive design isn’t about adding more; it’s about clearing the path for users to reach their goals with minimal friction. The best interfaces feel almost invisible, and getting there requires aligning with user expectations, using familiar patterns, and stripping out anything that doesn’t add clear value. You shouldn't need to "teach" someone how to navigate and use the core features of your app. It's ok to have some high value unique features that are truly new and thus may need some type of training / tutorials, but 90-95% of everything should be easily understood.

When crafting an intuitive design, keep this checklist in mind:

1. Align with User Mental Models

Understand users’ existing expectations. Study similar interfaces and adapt familiar patterns to reduce learning curves.

Example: In an e-commerce app, the cart should follow common layout patterns (often top-right) to match user expectations.

2. Use Clear, Simple Language

Label buttons and actions with the most straightforward language possible. Avoid creative language if it clouds the message.

Tip: Choose “Search” over “Discover” if your goal is straightforward.

3. Stick to Familiar Patterns

Leverage design conventions that users already know: use icons like the house for “Home” or three lines for a menu.

Reminder: Familiarity reduces cognitive load—users don’t have to “learn” what’s already known.

4. Limit Clutter

Remove any element that doesn’t directly support user goals. Every extra feature or icon adds friction, so keep the interface clean and focused.

Quick Check: Ask, “Does this element truly add value?” If not, consider removing it.

5. Guide with Visual Hierarchy

Use size, color, and spacing to direct users’ attention where it matters most. Make primary actions stand out and minimize distractions.

Tip: If everything stands out, then nothing does. Lead users’ eyes with intentional hierarchy.

6. Design for Accessibility

Ensure that text sizes, color contrast, and touch areas work for everyone, including users with disabilities. Accessible design is intuitive design.

Quick Check: Test color contrast and font sizes to verify readability for all users.

7. Ensure Consistent Feedback

Users need to know when an action is successful or if an error has occurred. Include clear visual cues and messaging.

Tip: Small animations or color changes can be used to confirm actions or highlight issues without overwhelming the user.

8. Keep Consistent

Make it easy for users to know where they are and how to get where they want to go. Consistent placement of navigation elements, buttons and information helps users build a mental map of the interface.

Reminder: Avoid placing core navigation elements in unexpected areas or hidden menus.

Designing intuitive interfaces is about understanding the user’s perspective and reducing anything that gets in their way. Stick to familiar patterns, keep language clear, minimize clutter, and guide with hierarchy. The goal is to make the interface feel effortless, like it’s barely there. The UI isn’t the product, the value you create is the product. Don’t lose sight of that.